Part of my onboarding at one point was being handed a binder.
It came from a consulting firm. Real money, real pages, a roadmap for what a system could do. No plan behind it. No resources. No one accountable for what happened next.
It was how I was supposed to learn what was possible.
I’ve seen versions of it everywhere since. The recommendations that never became decisions. The framework that lived in a presentation and nowhere else. The follow-up engagement to implement the recommendations from the last engagement.
It’s not always bad intent. Sometimes it’s just what happens when help is designed around a deliverable instead of an outcome.
A deliverable ends when the pages are done. An outcome ends when something actually improves.
The people I work with are busy enough already. The last thing they need is more pages.